A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.

These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.

Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.

Produced and presented by Audrey Siek

A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.
These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.
Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.
Produced and presented by Audrey Siek

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.