A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.

These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.

Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.

Produced and presented by Audrey Siek

A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.
These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.
Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.
Produced and presented by Audrey Siek

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Insightful discussions on the latest market events and the top companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Bigger Pic: The real currency in marketing is… authenticity

Real estate is no longer just about homes, offices, or malls; it’s increasingly about data. As AI and cloud demand surge, we explore the rise of digital infrastructure like data centres and what it means for investors in Singapore. 

Keith Ong of RealVantage breaks down the risks, returns, and why this could be the next frontier in property investing.

Produced and presented by Audrey Siek

Real estate is no longer just about homes, offices, or malls; it&rsquo;s increasingly about data. As AI and cloud demand surge, we explore the rise of digital infrastructure like data centres and what it means for investors in Singapore.&nbsp;
Keith Ong of RealVantage breaks down the risks, returns, and why this could be the next frontier in property investing.
Produced and presented by Audrey Siek

Bigger Pic: How AI is redefining property investing

Many founders focus on building products, raising funding, and chasing growth. But what if most startups fail because they’re solving the wrong problems from the start?

On Mind Your Business, Joshua Chan, co-founder of ErgoTune, shares the lessons behind his social content that’s been gaining traction online, what actually works when scaling a business and the common mistakes founders continue to make.

Many founders focus on building products, raising funding, and chasing growth. But what if most startups fail because they&rsquo;re solving the wrong problems from the start?
On Mind Your Business, Joshua Chan, co-founder of ErgoTune, shares the lessons behind his social content that&rsquo;s been gaining traction online, what actually works when scaling a business and the common mistakes founders continue to make.

Mind Your Business: Why doing less can grow your business faster

McCormick is making one of the biggest bets in its history. After reporting solid earnings, the company announced a multi-billion dollar deal with Unilever’s food division, a move that could transform it into a global food giant. But with scale comes risk.

Dan Koh and Ryan Huang find out if this a smart move for long-term growth, or a deal that’s simply too big to execute.

McCormick is making one of the biggest bets in its history. After reporting solid earnings, the company announced a multi-billion dollar deal with Unilever&rsquo;s food division, a move that could transform it into a global food giant. But with scale comes risk.
Dan Koh and Ryan Huang find out if this a smart move for long-term growth, or a deal that&rsquo;s simply too big to execute.

Bigger Pic: The real currency in marketing is… authenticity

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Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

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