A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.
These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.
Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.
Produced and presented by Audrey Siek

Bigger Pic: From Building Maintenance to Space Tech
07:32

Mind Your Business: How Abel Richard went from managing power plants to selling 6 figure handbags
13:26

Morning Shot: Singaporeans Caught in the Middle East Conflict - The Race to Get Home
09:04