Is traditional marketing facing an uphill swim?

How much money have you lost in marketing that doesn’t work?

Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica.

Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth.

Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.

Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future.

Hosted by Michelle Martin.

Is traditional marketing facing an uphill swim?
How much money have you lost in marketing that doesn&rsquo;t work?
Join Michelle Martin as she dives into&nbsp;Swimming Downstream&nbsp;by Judd Labarthe, a strategist who&rsquo;s guided brands like Volkswagen, Mastercard, Nestl&eacute;, and Leica.
Discover why he believes marketing is &ldquo;broken,&rdquo; driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don&rsquo;t drive growth.
Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.
Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry&rsquo;s future.
Hosted by Michelle Martin.

Start your day on a positive note with Live Well with Michelle Martin.

Start your day on a positive note with Live Well with Michelle Martin.

The show explores wellbeing in all its dimensions — from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas — from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.

In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint — with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.

Start your day on a positive note with Live Well with Michelle Martin.
The show explores wellbeing in all its dimensions &mdash; from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas &mdash; from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.
In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint &mdash; with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.