Is traditional marketing facing an uphill swim?

How much money have you lost in marketing that doesn’t work?

Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica.

Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth.

Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.

Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future.

Hosted by Michelle Martin.

Is traditional marketing facing an uphill swim?
How much money have you lost in marketing that doesn&rsquo;t work?
Join Michelle Martin as she dives into&nbsp;Swimming Downstream&nbsp;by Judd Labarthe, a strategist who&rsquo;s guided brands like Volkswagen, Mastercard, Nestl&eacute;, and Leica.
Discover why he believes marketing is &ldquo;broken,&rdquo; driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don&rsquo;t drive growth.
Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.
Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry&rsquo;s future.
Hosted by Michelle Martin.

Your Money With Michelle Martin (9am - 12pm) It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

Your Money With Michelle Martin (9am - 12pm) It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin (9am - 12pm)

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

In China’s 2026 market, survival isn’t about buying the dip - it’s about finding the moat.

In this episode, hosted by Michelle Martin, we dissect why investors are shifting from momentum plays to structural dominance with Willie Keng, Founder of Dividend Titan (https://www.dividendtitan.com/).

We explore four defining themes and why hyper-competitive sectors are being left behind.

From China Tower’s near-97% telecom dominance to Tencent’s evolving identity from growth darling to cash-generating powerhouse, we unpack where durability lies.

We also assess whether LVMH can maintain pricing power amid China’s luxury fatigue and the rise of local brands.

Finally, in an easter egg  moment, our guest shares his view on the rush for gold from the value investor perspective.

In China&rsquo;s 2026 market, survival isn&rsquo;t about buying the dip - it&rsquo;s about finding the moat.
In this episode, hosted by Michelle Martin, we dissect why investors are shifting from momentum plays to structural dominance with Willie Keng, Founder of Dividend Titan (<a href="https://www.dividendtitan.com/">https://www.dividendtitan.com/</a>).
We explore four defining themes and why hyper-competitive sectors are being left behind.
From China Tower&rsquo;s&nbsp;near-97% telecom dominance to&nbsp;Tencent&rsquo;s&nbsp;evolving identity from growth darling to cash-generating powerhouse, we unpack where durability lies.
We also assess whether LVMH&nbsp;can maintain pricing power amid China&rsquo;s luxury fatigue and the rise of local brands.
Finally, in an easter egg&nbsp; moment, our guest shares his view on the rush for gold from the value investor perspective.

Money and Me: Anti-involution China strategies for the dividend investor 

Will dividends, one-off gains and Washington politics reshape market momentum this week?

In this episode, hosted by Michelle Martin with Ryan Huang, we unpack why OCBC’s Q4 profit rose 3% to S$1.75 billion and what its special dividend signals about capital strength.

We compare performance across Singapore’s banking trio - OCBC, DBS, and UOB - and examine why OCBC shares are outperforming.

Then we turn to Singapore Airlines, where record operating revenue contrasts sharply with a steep drop in net earnings after last year’s Vistara one-off gain.

From there, we assess what investors will be listening for as U.S. President Donald Trump delivers his State of the Union - tariffs, cost-of-living pressures, and election risk in focus.

In UP or DOWN, we track deal tension around Warner Bros. 

Discovery, Paramount, Stripe, PayPal, JPMorgan Chase, and Genting Singapore, before checking whether the STI is clawing back losses.

Will dividends, one-off gains and Washington politics reshape market momentum this week?
In this episode, hosted by Michelle Martin with Ryan Huang,&nbsp;we unpack why&nbsp;OCBC&rsquo;s Q4 profit rose 3% to S$1.75 billion and what its special dividend signals about capital strength.
We compare performance across Singapore&rsquo;s banking trio - OCBC, DBS, and UOB - and examine why OCBC shares are outperforming.
Then we turn to Singapore Airlines, where record operating revenue contrasts sharply with a steep drop in net earnings after last year&rsquo;s Vistara one-off gain.
From there, we assess what investors will be listening for as U.S. President Donald Trump delivers his State of the Union - tariffs, cost-of-living pressures, and election risk in focus.
In UP or DOWN, we track deal tension around Warner Bros. 
Discovery,&nbsp;Paramount,&nbsp;Stripe,&nbsp;PayPal,&nbsp;JPMorgan Chase, and&nbsp;Genting Singapore, before checking whether the STI is clawing back losses.

Market View: Banks, Planes & Political Signals

From a pop-up in London  to a 10-brand international group - how do you scale in F&B without losing soul?

In this episode, hosted by Michelle Martin, Chef-Founder Dave Pynt of Burnt Ends Hospitality Group shares his journey from dishwashing to growing a culinary empire.

Hard work, an attention to customer needs and smart pivots figure large, in his 13-year journey.

We unpack the growth of the group from Michelin-starred Burnt Ends to Meatsmith and The Ledge in the Maldives and Bali.

Dave reveals how new concepts are born while staying true to the group’s wood-fire ethos.

We explore the operational realities of scaling talent, culture and consistency across borders.

Finally, we ask what’s next - partnerships, new markets, or experiences diners haven’t imagined yet.

From a pop-up in London&nbsp; to a 10-brand international group - how do you scale in F&amp;B without losing soul?
In this episode, hosted by Michelle Martin, Chef-Founder Dave Pynt of Burnt Ends Hospitality Group shares his journey from dishwashing to growing a culinary empire.
Hard work, an attention to customer needs and smart pivots figure large, in his 13-year journey.
We unpack the growth of the group from Michelin-starred Burnt Ends to Meatsmith and The Ledge in the Maldives and Bali.
Dave reveals how new concepts are born while staying true to the group&rsquo;s wood-fire ethos.
We explore the operational realities of scaling talent, culture and consistency across borders.
Finally, we ask what&rsquo;s next - partnerships, new markets, or experiences diners haven&rsquo;t imagined yet.

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

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