Is traditional marketing facing an uphill swim?

How much money have you lost in marketing that doesn’t work?

Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica.

Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth.

Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.

Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future.

Hosted by Michelle Martin.

Is traditional marketing facing an uphill swim?
How much money have you lost in marketing that doesn&rsquo;t work?
Join Michelle Martin as she dives into&nbsp;Swimming Downstream&nbsp;by Judd Labarthe, a strategist who&rsquo;s guided brands like Volkswagen, Mastercard, Nestl&eacute;, and Leica.
Discover why he believes marketing is &ldquo;broken,&rdquo; driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don&rsquo;t drive growth.
Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.
Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry&rsquo;s future.
Hosted by Michelle Martin.

Your Money With Michelle Martin (9am - 12pm) It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

Your Money With Michelle Martin (9am - 12pm) It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin (9am - 12pm)

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

Listen in on a conversation around a practical approach to managing your wealth while finding meaning in life.

Michelle Martin speaks with Craig Pearce publisher of  "The Art of Spending Money " by Morgan Housel to take readers beyond the page.

Why is this book especially relevant when prices of things around us seem to be increasing?

Can one still make money by writing books?

This is a conversation for both readers and aspiring authors, hoping to be picked up by renowned publishing houses.

Listen in on a conversation around a practical approach to managing your wealth while finding meaning in life.
Michelle Martin speaks with&nbsp;Craig&nbsp;Pearce&nbsp;publisher of&nbsp; "The Art of Spending Money " by Morgan Housel to take readers beyond the page.
Why is this book especially relevant when prices of things around us seem to be increasing?
Can one still make money by writing books?
This is a conversation for both readers and aspiring authors, hoping to be picked up by renowned publishing houses.

Read: The Art of Spending Money by Morgan Housel

Asia-Pacific markets kick off the week on a strong footing - and beneath the surface, capital is quietly rotating, power is concentrating, and old franchises are finding new life.

In today’s Market View, we unpack Keppel REIT’s move beyond offices into retail, and whether investors are warming to that diversification even as Singapore offices remain core.

We look stateside as Wall Street ends the week mixed, with Bank of America flagging Estée Lauder, UBS, and Bruker as 2026 plays - from consumer brands to precision instruments.

It’s UP or DOWN time with Oracle stepping deeper into TikTok’s US future, ByteDance eyeing a staggering US$50 billion profit year, and Elon Musk securing a record-breaking Tesla pay package - which gets a DOWN for governance optics.

We also touch on Sony’s US$450 million bet on the Peanuts franchise, why Snoopy still matters at 75, and what ValueMax’s legal tussle means for investor sentiment.

All that plus a holiday-shortened week ahead, the Straits Times Index check-in, and a cinematic Last Word from Pandora as Avatar: Fire and Ash hits the global box office - hosted by Michelle Martin with Ryan Huang.

Asia-Pacific markets kick off the week on a strong footing - and beneath the surface, capital is quietly rotating, power is concentrating, and old franchises are finding new life.
In today&rsquo;s Market View, we unpack Keppel REIT&rsquo;s move beyond offices into retail, and whether investors are warming to that diversification even as Singapore offices remain core.
We look stateside as Wall Street ends the week mixed, with Bank of America flagging Est&eacute;e Lauder,&nbsp;UBS, and&nbsp;Bruker as 2026 plays - from consumer brands to precision instruments.
It&rsquo;s UP or DOWN time with Oracle&nbsp;stepping deeper into TikTok&rsquo;s US future,&nbsp;ByteDance&nbsp;eyeing a staggering US$50 billion profit year, and&nbsp;Elon Musk securing a record-breaking Tesla pay package - which gets a DOWN for governance optics.
We also touch on Sony&rsquo;s&nbsp;US$450 million bet on the Peanuts franchise, why&nbsp;Snoopy&nbsp;still matters at 75, and what&nbsp;ValueMax&rsquo;s&nbsp;legal tussle means for investor sentiment.
All that plus a holiday-shortened week ahead, the Straits Times Index check-in, and a cinematic Last Word from Pandora as Avatar: Fire and Ash hits the global box office - hosted by Michelle Martin with Ryan Huang.

Market View: From Keppel REIT’s Pivot to TikTok, Tesla Pay and Snoopy’s Comeback

Great disruptions don’t arrive with a bang - they begin quietly, on the margins.

From the iPhone to Pampers, history shows that world-changing innovations rarely look revolutionary at first.

In this episode, we explore Epic Disruptions with its author Scott D. Anthony, Clinical Professor of Strategy at the Tuck School of Business at Dartmouth.

The conversation spans AI, creativity, governance, capital markets, and the unintended social consequences of disruption.


How can investors and leaders best scan for or enable disruption? 

Find out with Michelle Martin.

Great disruptions don&rsquo;t arrive with a bang - they begin quietly, on the margins.
From the iPhone to Pampers, history shows that world-changing innovations rarely look revolutionary at first.
In this episode, we explore Epic Disruptions&nbsp;with its author Scott D. Anthony, Clinical Professor of Strategy at the Tuck School of Business at Dartmouth.
The conversation spans AI, creativity, governance, capital markets, and the unintended social consequences of disruption. 
How can investors and leaders best scan for or enable disruption? 
Find out with Michelle Martin.

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

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Your Money with Michelle Martin (9am - 12pm)

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