Is traditional marketing facing an uphill swim?

How much money have you lost in marketing that doesn’t work?

Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica.

Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth.

Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.

Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future.

Hosted by Michelle Martin.

Is traditional marketing facing an uphill swim?
How much money have you lost in marketing that doesn&rsquo;t work?
Join Michelle Martin as she dives into&nbsp;Swimming Downstream&nbsp;by Judd Labarthe, a strategist who&rsquo;s guided brands like Volkswagen, Mastercard, Nestl&eacute;, and Leica.
Discover why he believes marketing is &ldquo;broken,&rdquo; driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don&rsquo;t drive growth.
Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.
Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry&rsquo;s future.
Hosted by Michelle Martin.

Your Money With Michelle Martin (9am - 12pm) It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

Your Money With Michelle Martin (9am - 12pm) It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It’s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with “Influence” and hear from great authors in “Read”.

It&rsquo;s all about Your Money with Michelle Martin from 9am to 12pm. How to save, invest and make the best financial decisions for yourself. Listen to inspiring thinkers with &ldquo;Influence&rdquo; and hear from great authors in &ldquo;Read&rdquo;.

Your Money with Michelle Martin (9am - 12pm)

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

Are investors focusing too much on headline DPU when evaluating Singapore REITs?

Michelle Martin examines why the familiar distribution-per-unit number may not tell the full story.

In this episode of Money and Me, we explore whether investors should shift their focus from the quantity of distributions to the quality and sustainability behind them.

REIT specialist and Wealth Advisory Director Kenny Loh introduces a new framework - the Management Efficiency Index (MEI) - meant to help investors evaluate how effectively REIT managers generate and protect long-term income.

The conversation also unpacks the risks behind 100% payout strategies, accounting optic moves, and the impact of management fees paid in units.

With AGM season approaching, Kenny shares the key questions retail investors should ask management teams to better understand the resilience of distributions.

Any investor heading to a REIT AGM would benefit from knowing the right questions to ask to dive beyond the numbers to get at management "sweat equity".

Are investors focusing too much on headline DPU when evaluating Singapore REITs?
Michelle Martin examines why the familiar distribution-per-unit number may not tell the full story.
In this episode of Money and Me, we explore whether investors should shift their focus from the quantity of distributions to the quality and sustainability behind them.
REIT specialist and Wealth Advisory Director Kenny Loh introduces a new framework - the Management Efficiency Index (MEI) - meant to help investors evaluate how effectively REIT managers generate and protect long-term income.
The conversation also unpacks the risks behind&nbsp;100% payout strategies, accounting optic moves, and the impact of management fees paid in units.
With AGM season approaching, Kenny shares the key questions retail investors should ask management teams to better understand the resilience of distributions.
Any investor heading to a REIT AGM would benefit from knowing the right questions to ask to dive beyond the numbers to get at management "sweat equity".

Money and Me: Is Headline DPU Hiding the Truth About Your REIT?

Are you “raising a lobster”?

A new open-source AI agent called OpenClaw - created by an Austrian developer - is sparking a frenzied wave of experimentation across China.

The AI agent can draft reports, organise your inbox and even book you a flight.

Its rapid adoption has spawned a cottage industry of small businesses helping Chinese households set up the software (you need a cloud server to run OpenClaw).

Michelle Martin steers the show with markets on edge as oil surges past US$100, with tensions around the Strait of Hormuz threatening global supply and rattling investors.

Meanwhile in the US, Adobe faces a leadership transition as markets question whether generative AI could disrupt its long-dominant creative software business.

In our UP or DOWN segment, we take a closer look at CrowdStrike and PayPay.

And in today’s Last Word, Michelle spotlight's the global rise of K-pop storytelling.

Are you &ldquo;raising a lobster&rdquo;?
A new open-source AI agent called&nbsp;OpenClaw - created by an Austrian developer - is sparking a frenzied wave of experimentation across China.
The AI agent can draft reports, organise your inbox and even book you a flight.
Its rapid adoption has spawned a cottage industry of small businesses helping Chinese households set up the software (you need a cloud server to run OpenClaw).
Michelle Martin steers the show with markets on edge as&nbsp;oil surges past US$100, with tensions around the Strait of Hormuz threatening global supply and rattling investors.
Meanwhile in the US, Adobe faces a leadership transition as markets question whether generative AI could disrupt its long-dominant creative software business.
In our&nbsp;UP or DOWN&nbsp;segment, we take a closer look at&nbsp;CrowdStrike&nbsp;and&nbsp;PayPay.
And in today&rsquo;s Last Word, Michelle spotlight's the global rise of&nbsp;K-pop storytelling.

Market View: Oil at $100, China’s AI Lobster Craze & Adobe’s AI Reckoning

There will soon be a new way to grow your CPF savings, what do you need to know?

In this episode of Ask CPF! Michelle Martin puts your questions to Wu Meei, Director of Investment Schemes at CPF Board.

Will you still have access to CPFIS?

What sort of products might you be able to invest in?

How does portfolio rebalancing happen?

Has this scheme been successful elsewhere?

What sort of returns are possible?

We also explore how the “glide-path” strategy works to grow your wealth, the fees and the key risks involved with using the scheme.

There will soon be a new way to grow your CPF savings, what do you need to know?
In this episode of Ask CPF!&nbsp;Michelle Martin puts your questions to Wu Meei, Director of Investment Schemes at CPF Board.
Will you still have access to CPFIS?
What sort of products might you be able to invest in?
How does portfolio rebalancing happen?
Has this scheme been successful elsewhere?
What sort of returns are possible?
We also explore how the &ldquo;glide-path&rdquo; strategy works to grow your wealth, the fees and the key risks involved with using the scheme.

Read: Swimming Downstream – How to Stop Wasting Money on Broken Marketing

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