Is traditional marketing facing an uphill swim?

How much money have you lost in marketing that doesn’t work?

Join Michelle Martin as she dives into Swimming Downstream by Judd Labarthe, a strategist who’s guided brands like Volkswagen, Mastercard, Nestlé, and Leica.

Discover why he believes marketing is “broken,” driven by myth, opinion, and herd mentality - and how businesses can stop wasting money on tactics that don’t drive growth.

Explore the evidence-based principles of winning new customers, building brand fame, and measuring true success.

Judd also shares why CEOs - not just CMOs - must be part of the marketing conversation, and how AI could help or hurt the industry’s future.

Hosted by Michelle Martin.