Local telcos announced their price plans for coverage of the 2022 FIFA World Cup, which kicks off on November 20th in Qatar! But that raises the question... Would you pay close to $100 dollars for access to the 64 matches? Zia-ul Raushan invites James Walton, Sports business group leader for Deloitte South-east Asia as they discuss what's causing the steep increase in prices and if this latest move might affect the broadcasters’ ability to attract customers.