Can a tiny Disney toy change where an entire family buys its groceries?
Woolworths’ wildly popular Ooshies promotion has pulled shoppers away from rival Coles, offering a striking lesson in the power of collectables, scarcity and consumer psychology in Australia’s fiercely competitive supermarket sector.
Michelle Martin also looks at what happens when brands get their customers badly wrong.
Plus, falling oil prices bring some relief to US stock and bond markets, while two developments in China raise questions for investors.
On Up or Down, what’s moving SpaceX, Lego, Apple, SingPost and Penguin International?

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