From humble hawker stall to national brand—how do you scale soul food?

Dr Abdul Malik Hassan turned a family legacy into over 30 Crave outlets across Singapore.

He shares how filial piety, smart strategy, and sheer perseverance shaped his journey.

Discover the turning points, challenges, and bold pivots behind Crave’s success.

Get hard-won advice for aspiring entrepreneurs building from tradition.

Hosted by Michelle Martin with guest Dr Abdul Malik Hassan, Founder of Crave.

From humble hawker stall to national brand&mdash;how do you scale soul food?
Dr Abdul Malik Hassan turned a family legacy into over 30 Crave outlets across Singapore.
He shares how filial piety, smart strategy, and sheer perseverance shaped his journey.
Discover the turning points, challenges, and bold pivots behind Crave&rsquo;s success.
Get hard-won advice for aspiring entrepreneurs building from tradition.
Hosted by Michelle Martin with guest Dr Abdul Malik Hassan, Founder of Crave.

Start your day on a positive note with Live Well with Michelle Martin.

Start your day on a positive note with Live Well with Michelle Martin.

The show explores wellbeing in all its dimensions — from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas — from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.

In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint — with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.

Start your day on a positive note with Live Well with Michelle Martin.
The show explores wellbeing in all its dimensions &mdash; from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas &mdash; from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.
In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint &mdash; with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.