How do you take an idea and turn it into a company that brings US$670 million dollars in sales? What is the secret behind the Scrub Daddy company?

Why will you soon be able to get your hands on the smiley faced sponge at NTUC, Sheng Siong and other supermarkets bundled with Cif?

Michelle Martin meets the infectiously optimistic inventor and CEO of Scrub Daddy, Aaron Krause, to learn about his start-up success lessons, if he will ever take on investors apart from Shark Lori Greiner, and learn more about Scrub Daddy’s recent tie up with Unilever.

How do you take an idea and turn it into a company that brings US$670 million dollars in sales? What is the secret behind the Scrub Daddy company?
Why will you soon be able to get your hands on the smiley faced sponge at NTUC, Sheng Siong and other supermarkets bundled with Cif?
Michelle Martin meets the infectiously optimistic inventor and CEO of Scrub Daddy, Aaron Krause, to learn about his start-up success lessons, if he will ever take on investors apart from Shark Lori Greiner, and learn more about Scrub Daddy’s recent tie up with Unilever.

Start your day on a positive note with Live Well with Michelle Martin.

Start your day on a positive note with Live Well with Michelle Martin.

The show explores wellbeing in all its dimensions — from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas — from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.

In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint — with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.

Start your day on a positive note with Live Well with Michelle Martin.
The show explores wellbeing in all its dimensions &mdash; from self-awareness and personal growth to money, investing, and everyday lifestyle. Through thoughtful interviews and engaging conversations, Michelle speaks with experts and changemakers on living and ageing well, while helping you discover new ideas &mdash; from great books on READ and inspiring voices on INFLUENCE, to practical financial insights on MONEY AND ME.
In a fast-moving world that can often feel overwhelming, Live Well offers a refreshing counterpoint &mdash; with insights, ideas and stories that help you feel informed, empowered and ready to take on the day.