In today’s ultra-demanding marketplace, consumers expect more. But organisations often struggle to meet their demands. And when it comes to communication, a frustrating experience can be the difference between a sale and a disgruntled ex-customer.

So how can companies better serve customers, boost the experience, and separate from the pack? Kate Liew, Senior Marketing Director, APAC explains.

In today’s ultra-demanding marketplace, consumers expect more. But organisations often struggle to meet their demands. And when it comes to communication, a frustrating experience can be the difference between a sale and a disgruntled ex-customer. So how can companies better serve customers, boost the experience, and separate from the pack? Kate Liew, Senior Marketing Director, APAC explains.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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