With the advent of social media, 'influencing' people has become an actual job. While influencer marketing is not a new concept, it has grown to be wildly popular in the past few years. 

As more companies devote their time and effort to influencer marketing tactics, how big is the power of influence in Southeast Asia and Singapore? 

Antoine Gross, General Manager, Southeast Asia and India, impact.com tells us. 

With the advent of social media, 'influencing' people has become an actual job. While influencer marketing is not a new concept, it has grown to be wildly popular in the past few years. 
As more companies devote their time and effort to influencer marketing tactics, how big is the power of influence in Southeast Asia and Singapore?  Antoine Gross, General Manager, Southeast Asia and India, impact.com tells us.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: The power of influence, e-commerce influencer marketing in Southeast Asia

According to the 2025 Graduate Employment Survey, most Singapore polytechnic graduates secure employment within six months of graduation, with starting salaries showing modest growth.

Beyond these statistics, emerging trends indicate that more graduates are pursuing freelance work, entrepreneurial ventures, and contract roles, reflecting a shift in early-career priorities.

On The Big Story, Hongbin Jeong speaks with Sriram Iyer, Managing Director and Business Head of TeamLease Digital Global, to explore what these trends mean for the future of graduate employment.

 

According to the 2025 Graduate Employment Survey, most Singapore polytechnic graduates secure employment within six months of graduation, with starting salaries showing modest growth.
Beyond these statistics, emerging trends indicate that more graduates are pursuing freelance work, entrepreneurial ventures, and contract roles, reflecting a shift in early-career priorities.
On The Big Story, Hongbin Jeong speaks with Sriram Iyer, Managing Director and Business Head of TeamLease Digital Global, to explore what these trends mean for the future of graduate employment.
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The Big Story: What career options are emerging for poly graduates beyond full-time employment?

Family offices are no longer the quiet preserve of old-money dynasties. Nearly 40% of them have been set up in just the past 15 years, driven by new wealth and entrepreneurial success, and they’re reshaping how capital is managed, invested and passed on.

How do families protect generational wealth while still pursuing innovation and higher returns? And what does succession planning look like when the next generation has very different values, risk appetites and ambitions?

To help us navigate this evolving landscape, Hongbin Jeong speaks with Neil Synnott, Chief Commercial Officer, Asia at IQ-EQ, for a deep dive into the future of family offices on The Wealth Tracker.

 

Family offices are no longer the quiet preserve of old-money dynasties. Nearly 40% of them have been set up in just the past 15 years, driven by new wealth and entrepreneurial success, and they&rsquo;re reshaping how capital is managed, invested and passed on.
How do families protect generational wealth while still pursuing innovation and higher returns? And what does succession planning look like when the next generation has very different values, risk appetites and ambitions?
To help us navigate this evolving landscape, Hongbin Jeong speaks with Neil Synnott, Chief Commercial Officer, Asia at IQ-EQ, for a deep dive into the future of family offices on The Wealth Tracker.
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Wealth Tracker: New money, new rules? How family offices are reinventing wealth

On What’s Trending, Hongbin Jeong, Nadiah Koh, and Alexandra Parada dive a mysterious YouTube video that claims to run for over 140 years, a viral Dubai chewy cookie craze in South Korea that’s sending pistachio prices through the roof, and a virtual idol auditioning on a real-life rap survival show.

On What&rsquo;s Trending, Hongbin Jeong, Nadiah Koh, and Alexandra Parada dive a mysterious YouTube video that claims to run for over 140 years, a viral Dubai chewy cookie craze in South Korea that&rsquo;s sending pistachio prices through the roof, and a virtual idol auditioning on a real-life rap survival show.

Why It Matters: The power of influence, e-commerce influencer marketing in Southeast Asia

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