Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.

The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?

Simon Ma, Director & Regional Manager, ASEAN, Freshworks weighs in. 

Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.
The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?
Simon Ma, Director &amp; Regional Manager, ASEAN, Freshworks weighs in.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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