Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.
The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?
Simon Ma, Director & Regional Manager, ASEAN, Freshworks weighs in.

Wealth Tracker: How are fund managers navigating Asia’s AI-driven rally in 2026?
15:14

The Big Story: Will the IEA’s 400 million barrel release ease the energy crunch? How prepared is Singapore?
21:13

What’s Trending: Ride-hailing drivers may be compensated for cancellations… and who is the world’s richest billionaire?
19:05