Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.

The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?

Simon Ma, Director & Regional Manager, ASEAN, Freshworks weighs in. 

Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.
The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?
Simon Ma, Director &amp; Regional Manager, ASEAN, Freshworks weighs in.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: The future of customer service through AI conversations

Over the past year, the spotlight has been firmly on students and their use of AI, questions around academic integrity, strict guidelines, and even penalties for those who don’t disclose it.

But now, the conversation is shifting.

Several universities here in Singapore, including Nanyang Technological University, Singapore University of Technology and Design, Singapore Institute of Technology, and National University of Singapore, are beginning to incorporate AI tools into the grading process itself.

So that raises a big question: if students are being closely monitored for their use of AI, is it fair for educators to lean on the same technology when marking their work?

Is this a step towards greater efficiency… or does it risk changing the very nature of assessment and feedback?

On The Big Story, Hongbin Jeong speaks to Ben Leong, Associate Professor of Computer Science at NUS and Director of the AI Centre for Educational Technologies, to find out more. 

Over the past year, the spotlight has been firmly on students and their use of AI, questions around academic integrity, strict guidelines, and even penalties for those who don&rsquo;t disclose it.
But now, the conversation is shifting.
Several universities here in Singapore, including Nanyang Technological University, Singapore University of Technology and Design, Singapore Institute of Technology, and National University of Singapore, are beginning to incorporate AI tools into the grading process itself.
So that raises a big question: if students are being closely monitored for their use of AI, is it fair for educators to lean on the same technology when marking their work?
Is this a step towards greater efficiency&hellip; or does it risk changing the very nature of assessment and feedback?
On The Big Story, Hongbin Jeong speaks to Ben Leong, Associate Professor of Computer Science at NUS and Director of the AI Centre for Educational Technologies, to find out more.&nbsp;

The Big Story: Should AI be grading our papers?

It’s not just global investors driving the surge in gold, but buyers right here in Singapore.

From bullion dealers to pawnshops, demand for gold bars, coins, and even jewellery has spiked sharply in recent months, fuelled by rising tensions in the Middle East, volatile markets, and growing expectations of interest rate cuts.

At the same time, prices have been anything but stable, swinging between record highs and sharp pullbacks.

So what’s really going on, and is this a smart time to be buying gold?

On Wealth Tracker, Hongbin Jeong speaks to David Mitchell, Managing Director, Indigo Precious Metals, to find out more.

It&rsquo;s not just global investors driving the surge in gold, but buyers right here in Singapore.
From bullion dealers to pawnshops, demand for gold bars, coins, and even jewellery has spiked sharply in recent months, fuelled by rising tensions in the Middle East, volatile markets, and growing expectations of interest rate cuts.
At the same time, prices have been anything but stable, swinging between record highs and sharp pullbacks.
So what&rsquo;s really going on, and is this a smart time to be buying gold?
On Wealth Tracker, Hongbin Jeong speaks to&nbsp;David Mitchell, Managing Director, Indigo Precious Metals, to find out more.

Wealth Tracker: Gold demand surges in Singapore - Should you buy gold too? 

On What’s Trending, Hongbin Jeong and Zia-ul Raushan talk about world leaders with unexpected talents including Thailand’s King and Queen, who made headlines for flying their own plane on a state visit.

Plus, a Singaporean family learns a costly lesson at the airport after a toy gun in their child’s carry-on led to a missed flight and S$3,000 in new tickets.

On What&rsquo;s Trending, Hongbin Jeong and Zia-ul Raushan talk about world leaders with unexpected talents including Thailand&rsquo;s King and Queen, who made headlines for flying their own plane on a state visit.
Plus, a Singaporean family learns a costly lesson at the airport after a toy gun in their child&rsquo;s carry-on led to a missed flight and S$3,000 in new tickets.

Why It Matters: The future of customer service through AI conversations

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