Generative AI has been shown to boost customer service productivity. In fact, 94% of business leaders surveyed in Deloitte’s State of AI in the Enterprise, 5th Edition, agree that AI is critical to success over the next five years.

The question is, how should companies deploy AI to derive the greatest value and create personalised multichannel customer journeys at scale?

Simon Ma, Director & Regional Manager, ASEAN, Freshworks weighs in.