Since the Covid-19 pandemic, the term “black swan events” has been thrust into the spotlight to describe events that are unpredictable and leave behind severe consequences. But with a new year just around the corner, is it time for businesses to retire the term?

What strategies can businesses adopt to help weather everyday disruptions, making these uncertainties feel less “black swan”, and more “water off a duck’s back”?

Charles Ferguson, APAC General Manager, G-P shares his views.