In the dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact. 

How can a company pick a great brand name that stands out? And is there any way the mistake of picking the wrong brand name be rectified? 

Joy Zhan, Managing Director, We Narrate Brands shares her views. 

In the dynamic realm of fashion, the importance of a brand name cannot be overstated, but certain names have a knack for making a lasting impact. 
How can a company pick a great brand name that stands out? And is there any way the mistake of picking the wrong brand name be rectified? 
Joy Zhan, Managing Director, We Narrate Brands shares her views.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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