Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 

But how can a company use CRM to segment and target your customers effectively?

Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform. 

Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 
But how can a company use CRM to segment and target your customers effectively?
Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.