Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 

But how can a company use CRM to segment and target your customers effectively?

Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform. 

Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 
But how can a company use CRM to segment and target your customers effectively?
Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: Optimising sales and marketing efforts to target the right customer, how to do this with CRM

US President Donald Trump has warned that countries could face higher tariffs and even potential licence fees if they “play games” with recent trade deals, following court moves that blocked parts of his global tariff strategy.

With the Supreme Court of the US limiting some of his sweeping levies, Trump has signaled that alternative legal tools, including possible new investigations under Section 301 through the Office of the United States Trade Representative, could be used to impose further trade pressure.

How serious are these threats and how might US trading partners respond? And could this approach reshape future global trade negotiations?

On The Big Story, Hongbin Jeong speaks with Dr Dylan Loh, Associate Professor of Public Policy and Global Affairs at Nanyang Technological University, to find out more.

US President Donald Trump has warned that countries could face higher tariffs and even potential licence fees if they &ldquo;play games&rdquo; with recent trade deals, following court moves that blocked parts of his global tariff strategy.
With the Supreme Court of the US limiting some of his sweeping levies, Trump has signaled that alternative legal tools, including possible new investigations under Section 301 through the Office of the United States Trade Representative, could be used to impose further trade pressure.
How serious are these threats and how might US trading partners respond? And could this approach reshape future global trade negotiations?
On The Big Story, Hongbin Jeong speaks with&nbsp;Dr Dylan Loh, Associate Professor of Public Policy and Global Affairs at Nanyang Technological University, to find out more.

The Big Story: Will Trump punish countries that “play games” with US trade deals by imposing higher tariffs?

Christie's Hong Kong Autumn Luxury Sales reached HK$1 billion, reinforcing Asia’s position as a global centre for high-value collecting.

Exceptional performance across categories including world-auction records for rare Hermès handbags, Patek Philippe references, and Kashmir sapphires pushed hammer prices far above expectations.

With nearly 20% new buyers and more than half of participants bidding online, the season reflects an evolving collector base that is younger, broader, and increasingly comfortable treating luxury assets as both cultural objects and investment-grade stores of value.

On The Wealth Tracker, Hongbin Jeong speaks with Winsy Tsang, Head of Department, Handbags & Accessories, Christie’s Asia Pacific, to unpack the trends behind this record-breaking market and what they reveal about the future of luxury collecting in Asia.

 

Christie's Hong Kong Autumn Luxury Sales reached HK$1 billion, reinforcing Asia&rsquo;s position as a global centre for high-value collecting.
Exceptional performance across categories including world-auction records for rare Herm&egrave;s handbags, Patek Philippe references, and Kashmir sapphires pushed hammer prices far above expectations.
With nearly 20% new buyers and more than half of participants bidding online, the season reflects an evolving collector base that is younger, broader, and increasingly comfortable treating luxury assets as both cultural objects and investment-grade stores of value.
On The Wealth Tracker, Hongbin Jeong speaks with Winsy Tsang, Head of Department, Handbags &amp; Accessories, Christie&rsquo;s Asia Pacific, to unpack the trends behind this record-breaking market and what they reveal about the future of luxury collecting in Asia.
&nbsp;

Wealth Tracker: Could your partner's "investment bag" actually have been a smart call? Christie's Asia thinks so 

On today’s episode of What’s Trending, Hongbin Jeong and Alexandra Parada dive into the viral coffee-shop glitch that accidentally turned a UK woman into a quadrillionaire, but only inside one café. And the surprising return of landlines as parents bring back the house phone for their kids. From accidental “riches” to retro tech making a comeback, we unpack the chaos, the nostalgia, and the unexpected lessons behind both stories.

On today&rsquo;s episode of What&rsquo;s Trending, Hongbin Jeong and Alexandra Parada dive into the viral coffee-shop glitch that accidentally turned a UK woman into a quadrillionaire, but only inside one caf&eacute;. And the surprising return of landlines as parents bring back the house phone for their kids. From accidental &ldquo;riches&rdquo; to retro tech making a comeback, we unpack the chaos, the nostalgia, and the unexpected lessons behind both stories.

Why It Matters: Optimising sales and marketing efforts to target the right customer, how to do this with CRM

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Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

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