Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 

But how can a company use CRM to segment and target your customers effectively?

Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform. 

Customer segmentation and targeting are essential for any business that wants to optimise its marketing and sales strategies. By dividing your customers into groups based on their characteristics, needs, preferences, and behaviours, you can tailor your messages, offers, and channels to suit each segment. 
But how can a company use CRM to segment and target your customers effectively?
Terri Chan, Group VP of Growth, HealthMetrics shares her company's experience in implementing a CRM platform.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

Why It Matters: Optimising sales and marketing efforts to target the right customer, how to do this with CRM

Home prices and mortgage sizes in Singapore have climbed over the past five years, but buyers are increasingly using cash and CPF savings to fund their down payments.

Nearly 8 in 10 buyers of new private property launches took out loans of at least $1 million in the first half of 2026, double the proportion in 2021. Yet mortgagee-sale listings have also hit their highest half-yearly level since 2021

On The Big Story, Hongbin Jeong speaks with Clive Chng, Associate Director at Redbrick Mortgage Advisory, to find out why buyers are borrowing a smaller proportion of their property’s value, what’s driving the rise in mortgagee sales, and whether financial risks are building beneath Singapore’s property market.

Home prices and mortgage sizes in Singapore have climbed over the past five years, but buyers are increasingly using cash and CPF savings to fund their down payments.
Nearly 8 in 10 buyers of new private property launches took out loans of at least $1 million in the first half of 2026, double the proportion in 2021. Yet mortgagee-sale listings have also hit their highest half-yearly level since 2021
On The Big Story, Hongbin Jeong speaks with Clive Chng, Associate Director at Redbrick Mortgage Advisory, to find out why buyers are borrowing a smaller proportion of their property&rsquo;s value, what&rsquo;s driving the rise in mortgagee sales, and whether financial risks are building beneath Singapore&rsquo;s property market.

The Big Story: Why home buyers are using more cash and CPF for down payment even as mortgage loans rise

Caregiving can be challenging, especially when juggling work, studies and family responsibilities. Four NUS undergraduates have developed AHMA, an AI-powered app designed to support caregivers by helping them find services, address concerns and manage everyday tasks like scheduling appointments.

On The Agenda, Hongbin Jeong speaks with AHMA app founders Abhishek Paranjape, Hazel Low and Aishwarya Goyal about how their own observations inspired the idea, how AI could ease the burden on caregivers, and why more young Singaporeans may need to think about caregiving as they grow older.

Caregiving can be challenging, especially when juggling work, studies and family responsibilities. Four NUS undergraduates have developed AHMA, an AI-powered app designed to support caregivers by helping them find services, address concerns and manage everyday tasks like scheduling appointments.
On The Agenda, Hongbin Jeong speaks with AHMA app founders Abhishek Paranjape, Hazel Low and Aishwarya Goyal about how their own observations inspired the idea, how AI could ease the burden on caregivers, and why more young Singaporeans may need to think about caregiving as they grow older.

The Agenda: Need help caring for grandma? Gen Zs create the AHMA app

A Singaporean man has sparked an online debate after questioning why some men dress so casually when going on dates with their partners, from slippers and shorts to faded oversized T-shirts.

While some believe dressing well shows effort and consideration, others feel comfort should come first.

On What’s Trending, Hongbin Jeong, Nadiah Koh and Alexandra Parada discuss whether dressing up for a date still matters, and whether you prefer to dress to impress or simply wear whatever you want.

A Singaporean man has sparked an online debate after questioning why some men dress so casually when going on dates with their partners, from slippers and shorts to faded oversized T-shirts.
While some believe dressing well shows effort and consideration, others feel comfort should come first.
On What&rsquo;s Trending, Hongbin Jeong, Nadiah Koh and Alexandra Parada discuss whether dressing up for a date still matters, and whether you prefer to dress to impress or simply wear whatever you want.

Why It Matters: Optimising sales and marketing efforts to target the right customer, how to do this with CRM

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