Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.

So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?

Charley Thomas, Director of Solutions Engineering, Content Delivery & Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.
So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?
Charley Thomas, Director of Solutions Engineering, Content Delivery &amp; Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.