Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.

So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?

Charley Thomas, Director of Solutions Engineering, Content Delivery & Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.
So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?
Charley Thomas, Director of Solutions Engineering, Content Delivery &amp; Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

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