Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.

So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?

Charley Thomas, Director of Solutions Engineering, Content Delivery & Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.
So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?
Charley Thomas, Director of Solutions Engineering, Content Delivery &amp; Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Advertisement