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Price hikes and the increased cost of living are impacting Singaporeans’ spending decisions, but not in the way we might assume. With the cost-of-living crisis in full swing, emotional spending is on the rise, especially among millennials who stand out for saying they impulse buy to cope with stress. 

Jo Ling Sun, Senior Trends Analyst, GWI dives deeper into GWI’s latest ‘You Are What You Buy’ study. 

Price hikes and the increased cost of living are impacting Singaporeans’ spending decisions, but not in the way we might assume. With the cost-of-living crisis in full swing, emotional spending is on the rise, especially among millennials who stand out for saying they impulse buy to cope with stress. 
Jo Ling Sun, Senior Trends Analyst, GWI dives deeper into GWI’s latest ‘You Are What You Buy’ study.

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The Evening Runway with Hongbin Jeong, Roshan Gidwani and Chua Tian Tian

The Evening Runway with Hongbin Jeong, Roshan Gidwani & Chua Tian Tian (4pm - 7pm)

Why It Matters: Mood buying and retail therapy, why is impulse buying on the rise amid cost-of-living crisis

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