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Price hikes and the increased cost of living are impacting Singaporeans’ spending decisions, but not in the way we might assume. With the cost-of-living crisis in full swing, emotional spending is on the rise, especially among millennials who stand out for saying they impulse buy to cope with stress. 

Jo Ling Sun, Senior Trends Analyst, GWI dives deeper into GWI’s latest ‘You Are What You Buy’ study. 

Price hikes and the increased cost of living are impacting Singaporeans’ spending decisions, but not in the way we might assume. With the cost-of-living crisis in full swing, emotional spending is on the rise, especially among millennials who stand out for saying they impulse buy to cope with stress. 
Jo Ling Sun, Senior Trends Analyst, GWI dives deeper into GWI’s latest ‘You Are What You Buy’ study.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: Mood buying and retail therapy, why is impulse buying on the rise amid cost-of-living crisis

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