Price hikes and the increased cost of living are impacting Singaporeans’ spending decisions, but not in the way we might assume. With the cost-of-living crisis in full swing, emotional spending is on the rise, especially among millennials who stand out for saying they impulse buy to cope with stress.
Jo Ling Sun, Senior Trends Analyst, GWI dives deeper into GWI’s latest ‘You Are What You Buy’ study.

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