You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.

But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?

Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well. 

You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.
But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?
Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

Advertisement