You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.

But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?

Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well. 

You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.
But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?
Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

Singapore imports more than 90% of its food, yet less than 1% comes from the Middle East.

Despite this, Minister for Sustainability and the Environment Grace Fu has warned that ongoing conflicts could still drive up food prices through disruptions to global shipping routes like the Strait of Hormuz.

Higher fuel and fertilizer costs may increase production and transport expenses, affecting farmers, businesses, and hawkers.

On The Big Story, Hongbin Jeong speaks to Associate Professor Goh Puay Guan from the National University of Singapore Business School, about how these global pressures are shaping food prices in Singapore.

Singapore imports more than 90% of its food, yet less than 1% comes from the Middle East.
Despite this, Minister for Sustainability and the Environment Grace Fu has warned that ongoing conflicts could still drive up food prices through disruptions to global shipping routes like the Strait of Hormuz.
Higher fuel and fertilizer costs may increase production and transport expenses, affecting farmers, businesses, and hawkers.
On The Big Story, Hongbin Jeong speaks to Associate Professor Goh Puay Guan from the National University of Singapore Business School, about how these global pressures are shaping food prices in Singapore.

The Big Story: If less than 1% comes from the Middle East, why are food prices rising in Singapore?

Conflict in the Middle East is rocking global energy markets. Oil prices are spiking, shipping routes are under threat, and supply chains are stretched to the limit.

But what does this mean for your investments, and the future of renewable energy? 

On Wealth Tracker, Hongbin Jeong speaks to James Koh, Partner, Energy & Natural Resources, Oliver Wyman, to find out more.

Conflict in the Middle East is rocking global energy markets. Oil prices are spiking, shipping routes are under threat, and supply chains are stretched to the limit. But what does this mean for your investments, and the future of renewable energy?&nbsp;
On Wealth Tracker, Hongbin Jeong speaks to James Koh, Partner, Energy &amp; Natural Resources, Oliver Wyman, to find out more.

Wealth Tracker: Can alternative energy provide a hedge against the latest oil shocks?

On What’s Trending, Hongbin Jeong and Alexandra Parada dive into the world of K-pop from fan reactions that spiralled into real-world disruption, to the massive economic power of global superstars.

They unpack the fallout from Heeseung’s departure from Enhypen, which escalated from petitions and protest trucks to overwhelming South Korea’s national pension fund lines.

Then, they look at BTS’ long-awaited comeback, a return so big it could rival Taylor Swift’s Eras Tour, generating billions and boosting entire industries.

On What&rsquo;s Trending, Hongbin Jeong and Alexandra Parada dive into the world of K-pop from fan reactions that spiralled into real-world disruption, to the massive economic power of global superstars.
They unpack the fallout from Heeseung&rsquo;s departure from Enhypen, which escalated from petitions and protest trucks to overwhelming South Korea&rsquo;s national pension fund lines.
Then, they look at BTS&rsquo; long-awaited comeback, a return so big it could rival Taylor Swift&rsquo;s Eras Tour, generating billions and boosting entire industries.

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

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