You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.

But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?

Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well. 

You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.
But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?
Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

Fast fashion has never been faster. And thanks to social media, new trends can emerge, go viral and disappear in a matter of days, encouraging consumers to constantly refresh their wardrobes.

Yet amid the endless cycle of buying and scrolling, a growing number of Gen Zs are embracing a different approach. From thrifting and clothing swaps to upcycling and second-hand shopping, sustainable fashion is finding new life among young consumers.

On The Agenda, Hongbin Jeong speaks to Lumin Hew, Founder of Fashion Parade to find out why more youths are advocating for sustainable fashion, and can sustainable fashion truly compete with the appeal of fast-changing trends.

 

Fast fashion has never been faster. And thanks to social media, new trends can emerge, go viral and disappear in a matter of days, encouraging consumers to constantly refresh their wardrobes.
Yet amid the endless cycle of buying and scrolling, a growing number of Gen Zs are embracing a different approach. From thrifting and clothing swaps to upcycling and second-hand shopping, sustainable fashion is finding new life among young consumers.
On The Agenda, Hongbin Jeong speaks to Lumin Hew, Founder of Fashion Parade to find out why more youths are advocating for sustainable fashion, and can sustainable fashion truly compete with the appeal of fast-changing trends.
&nbsp;

The Agenda: Why sustainable fashion is becoming first choice for Gen Z

The United States and Iran have signed an interim agreement aimed at ending months of conflict and reopening the Strait of Hormuz, one of the world's most critical shipping lanes.

But even as hopes rise for a return to normal trade, tensions are emerging over Iran's plan to charge ships transit fees for passing through the strait. US President Donald Trump argues such charges violate international law, while major shipping firms warn the move could set a dangerous precedent for global commerce.

Could the end of the conflict spark a new economic showdown? And what would it mean for global shipping, energy markets, inflation, and the prices consumers pay every day?

On The Big Story, Hongbin Jeong speaks with Cedomir Nestorovic, Professor of Geopolitics, ESSEC Business School, Asia-Pacific, to find out more.

The United States and Iran have signed an interim agreement aimed at ending months of conflict and reopening the Strait of Hormuz, one of the world's most critical shipping lanes.
But even as hopes rise for a return to normal trade, tensions are emerging over Iran's plan to charge ships transit fees for passing through the strait. US President Donald Trump argues such charges violate international law, while major shipping firms warn the move could set a dangerous precedent for global commerce.
Could the end of the conflict spark a new economic showdown? And what would it mean for global shipping, energy markets, inflation, and the prices consumers pay every day?
On The Big Story, Hongbin Jeong speaks with Cedomir Nestorovic, Professor of Geopolitics, ESSEC Business School, Asia-Pacific, to find out more.

The Big Story: US-Iran deal takes effect. But will a new battle begin over 'fees' at the Strait of Hormuz?

On What’s Trending today, Hongbin Jeong, Nadiah Koh and Nazirul Asrar get into something every Singaporean secretly obsesses over — public holidays. With the 2027 calendar now out, we’re looking at 11 public holidays and 5 long weekends to look forward to. But before we get too excited, there’s a catch — three of those public holidays fall on Saturdays, and that’s already sparking the usual debate about whether that feels like a “loss” or just part of the calendar game. How do people actually maximise those precious long weekends, and would you rather spread your breaks across the year or just take one big chunk of time off?

On What&rsquo;s Trending today, Hongbin Jeong, Nadiah Koh and Nazirul Asrar get into something every Singaporean secretly obsesses over &mdash; public holidays. With the 2027 calendar now out, we&rsquo;re looking at 11 public holidays and 5 long weekends to look forward to. But before we get too excited, there&rsquo;s a catch &mdash; three of those public holidays fall on Saturdays, and that&rsquo;s already sparking the usual debate about whether that feels like a &ldquo;loss&rdquo; or just part of the calendar game. How do people actually maximise those precious long weekends, and would you rather spread your breaks across the year or just take one big chunk of time off?

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

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