You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.

But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?

Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well. 

You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.
But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?
Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

Rising energy costs linked to the Iran conflict are no longer just a distant headline, they’re hitting businesses in Singapore where it hurts most: the bottom line. 

A new poll by the Singapore National Employers Federation reveals the scale of the strain: 96% of employers report higher operating costs, with nearly one in five facing increases of more than 25%.

So, is this just a temporary squeeze or the start of a deeper, long-term shift in Singapore’s business landscape? And as costs climb, how are companies balancing competitiveness with the need to protect jobs and workforce stability?

On The Big Story, Hongbin Jeong speaks with Hao Shuo, Chief Executive Officer, Singapore National Employers Federation, to unpack what this means for businesses and workers moving forward.

Rising energy costs linked to the Iran conflict are no longer just a distant headline, they&rsquo;re hitting businesses in Singapore where it hurts most: the bottom line.&nbsp;
A new poll by the Singapore National Employers Federation reveals the scale of the strain: 96% of employers report higher operating costs, with nearly one in five facing increases of more than 25%.
So, is this just a temporary squeeze or the start of a deeper, long-term shift in Singapore&rsquo;s business landscape? And as costs climb, how are companies balancing competitiveness with the need to protect jobs and workforce stability?
On The Big Story, Hongbin Jeong speaks with Hao Shuo, Chief Executive Officer, Singapore National Employers Federation, to unpack what this means for businesses and workers moving forward.

The Big Story: Hiring freezes, benefit cuts, how far will Singapore firms go as energy costs bite?

Would you take on a dangerous job for big money?

One woman in China is doing exactly that, managing over 60,000 venomous snakes and earning six figures a year.

Plus, over at Coachella, it’s not just festival-goers losing things. From a possible $8 million ring dropped on stage to Madonna’s missing vintage outfits, things are getting a little chaotic.

On What’s Trending, Hongbin Jeong and Alexandra Parada discuss high-risk jobs and high-value items that mysteriously disappear.

Would you take on a dangerous job for big money?
One woman in China is doing exactly that, managing over 60,000 venomous snakes and earning six figures a year.
Plus, over at Coachella, it&rsquo;s not just festival-goers losing things. From a possible $8 million ring dropped on stage to Madonna&rsquo;s missing vintage outfits, things are getting a little chaotic.
On What&rsquo;s Trending, Hongbin Jeong and Alexandra Parada discuss high-risk jobs and high-value items that mysteriously disappear.

What’s Trending: A high-paying but dangerous job… and who lost an $8 million ring at Coachella?

Singapore is stepping up its ambitions to become a global hub for precious metals trading, with efforts to enhance market infrastructure, improve price discovery, and attract central bank gold reserves.

At the same time, investor behaviour is shifting with stronger participation in Asia, diverging global flows, and continued demand despite volatility.

On The Wealth Tracker, Hongbin Jeong speaks to Judy Goh, Managing Director for APAC at Integral, to unpack the outlook for Singapore’s precious metals market, how investor strategies are evolving, and where the key opportunities and risks are.

Singapore is stepping up its ambitions to become a global hub for precious metals trading, with efforts to enhance market infrastructure, improve price discovery, and attract central bank gold reserves.
At the same time, investor behaviour is shifting with stronger participation in Asia, diverging global flows, and continued demand despite volatility.
On The Wealth Tracker, Hongbin Jeong speaks to Judy Goh, Managing Director for APAC at Integral, to unpack the outlook for Singapore&rsquo;s precious metals market, how investor strategies are evolving, and where the key opportunities and risks are.

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

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