You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.

But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?

Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well. 

You have definitely heard this completely unhelpful, nightmare brief if you have ever worked in socials or marketing. It is the one where brands are obsessively fixated on being the talk of the town and chasing that fleeting "it" moment.
But amidst droves of brands capitalising on droves of trends, are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands also on the same bandwagon?
Strife Lim, Co-Founder, Sterra shares more with us on how his company has done this well.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

Singapore has vowed to use “every legal and regulatory lever” against companies linked to the haze, with 10 firms in Indonesia issued preventive measure notices under Singapore’s Transboundary Haze Pollution Act.

Several Singapore-listed companies have also come under scrutiny over their potential links to the fires, while authorities are examining whether companies could face consequences affecting their access to financing and government incentives.

On The Big Story, Hongbin Jeong speaks to Eugene Tan, Associate Professor of Law at Singapore Management University, about how far Singapore can go in holding haze-linked companies accountable, the legal challenges of enforcing its laws across borders, and whether this latest crackdown can help prevent future haze episodes.

Singapore has vowed to use &ldquo;every legal and regulatory lever&rdquo; against companies linked to the haze, with 10 firms in Indonesia issued preventive measure notices under Singapore&rsquo;s Transboundary Haze Pollution Act.
Several Singapore-listed companies have also come under scrutiny over their potential links to the fires, while authorities are examining whether companies could face consequences affecting their access to financing and government incentives.
On The Big Story, Hongbin Jeong speaks to Eugene Tan, Associate Professor of Law at Singapore Management University, about how far Singapore can go in holding haze-linked companies accountable, the legal challenges of enforcing its laws across borders, and whether this latest crackdown can help prevent future haze episodes.

The Big Story: Ten companies issued notices over the haze. How far can Singapore go to hold them accountable?

Gen Z is often seen as a generation of digital natives who consume technology, but some are taking things a step further by creating their own inventions to solve real-world problems.

From mömigo, a reusable breastmilk storage and feeding system inspired by the challenges of breastfeeding on the go, to JellyBot, an underwater robot designed to monitor coral reefs with less disruption to marine life, these inventions show how everyday problems can spark new ideas.

On The Agenda, Hongbin Jeong speaks to Nicolette Wong, inventor of mömigo and Singapore National Winner of the 2026 James Dyson Award, and Afham Shahril, co-inventor of JellyBot, about what it takes to turn an idea into reality, the challenges of becoming a young inventor, and whether Gen Z is becoming a generation of innovators.

Gen Z is often seen as a generation of digital natives who consume technology, but some are taking things a step further by creating their own inventions to solve real-world problems.
From m&ouml;migo, a reusable breastmilk storage and feeding system inspired by the challenges of breastfeeding on the go, to JellyBot, an underwater robot designed to monitor coral reefs with less disruption to marine life, these inventions show how everyday problems can spark new ideas.
On The Agenda, Hongbin Jeong speaks to Nicolette Wong, inventor of m&ouml;migo and Singapore National Winner of the 2026 James Dyson Award, and Afham Shahril, co-inventor of JellyBot, about what it takes to turn an idea into reality, the challenges of becoming a young inventor, and whether Gen Z is becoming a generation of innovators.

The Agenda: Is Gen Z becoming a generation of young inventors?

Making friends as an adult isn’t always easy, so one Singaporean content creator is taking things back to the playground. Twenty-year-old Trevor, known as @trevuh2, has organised what he calls Singapore’s largest game of Duck, Duck, Goose, bringing strangers together to play, socialise and hopefully make new friends. 

On What’s Trending, Hongbin Jeong, Nadiah Koh and Alex Parada discuss whether Singaporeans are unfriendly or simply hesitant to approach strangers, why adult friendships can be so difficult to form, and whether childhood games and organised meet-ups could help break the ice. Would you join a game with complete strangers, or would the awkwardness be too much?

Making friends as an adult isn&rsquo;t always easy, so one Singaporean content creator is taking things back to the playground. Twenty-year-old Trevor, known as @trevuh2, has organised what he calls Singapore&rsquo;s largest game of Duck, Duck, Goose, bringing strangers together to play, socialise and hopefully make new friends.&nbsp;
On What&rsquo;s Trending, Hongbin Jeong, Nadiah Koh and Alex Parada discuss whether Singaporeans are unfriendly or simply hesitant to approach strangers, why adult friendships can be so difficult to form, and whether childhood games and organised meet-ups could help break the ice. Would you join a game with complete strangers, or would the awkwardness be too much?

Why It Matters: Is going viral a waste of time? Uncovering Sterra’s performative marketing strategies

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