No secret that Southeast Asia's burgeoning e-commerce market is witnessing heightened competition due to the emergence of new platform contenders. And this also means that all brands are vying to provide the most attractive deals and competitive pricing. 

So how can online businesses and brands operating on these e-commerce platforms maintain a competitive edge and captivate consumer interest?

Annie Yao, Head of Growth, Market Intelligence, Flywheel Southeast Asia tells us more.