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 How big is the gaming market here in Singapore? Omnicom Media Group Asia Pacific’s latest research titled ‘Unlocking Gamers in Asia Pacific’ has found that not all Singaporean gamers identify with the label ‘gamer’.

But despite that, Singaporean gamers have a high propensity to spend, with 56 percent spending approximately $14 and above in a month on games, surpassing the APAC average of 49 percent.

Anna Lissa Bantigue, Insights and Enablement Manager, Omnicom Media Group Asia Pacific tells us more about the findings from this study. 

How big is the gaming market here in Singapore? Omnicom Media Group Asia Pacific’s latest research titled ‘Unlocking Gamers in Asia Pacific’ has found that not all Singaporean gamers identify with the label ‘gamer’.
But despite that, Singaporean gamers have a high propensity to spend, with 56 percent spending approximately $14 and above in a month on games, surpassing the APAC average of 49 percent.
Anna Lissa Bantigue, Insights and Enablement Manager, Omnicom Media Group Asia Pacific tells us more about the findings from this study.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.