AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.

But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?

Kate Liew, Senior Marketing Director, APAC, Vonage explains. 

AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.
But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?
Kate Liew, Senior Marketing Director, APAC, Vonage explains.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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