AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.

But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?

Kate Liew, Senior Marketing Director, APAC, Vonage explains. 

AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.
But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?
Kate Liew, Senior Marketing Director, APAC, Vonage explains.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs

The United States and Iran say they have reached a framework agreement to end their conflict, lift the US blockade on Iran and reopen the Strait of Hormuz, a vital global shipping route. The preliminary pact, brokered with the help of Pakistan, has already sent oil prices lower and raised hopes of a broader de-escalation in the Middle East.

But while both sides are hailing the breakthrough, major questions remain unresolved, most notably the future of Iran's nuclear programme. With a memorandum of understanding expected to be formally signed in Switzerland on Jun 19, is this the beginning of a lasting peace between Washington and Tehran? And what could the agreement mean for global energy markets, regional stability and the balance of power in the Middle East?

On The Big Story, Hongbin Jeong speaks with Dr Jessica Genauer, Academic Director of the Public Policy Institute & Associate Professor, International Relations, University of New South Wales, to find out more. 

The United States and Iran say they have reached a framework agreement to end their conflict, lift the US blockade on Iran and reopen the Strait of Hormuz, a vital global shipping route. The preliminary pact, brokered with the help of Pakistan, has already sent oil prices lower and raised hopes of a broader de-escalation in the Middle East.
But while both sides are hailing the breakthrough, major questions remain unresolved, most notably the future of Iran's nuclear programme. With a memorandum of understanding expected to be formally signed in Switzerland on Jun 19, is this the beginning of a lasting peace between Washington and Tehran? And what could the agreement mean for global energy markets, regional stability and the balance of power in the Middle East?
On The Big Story, Hongbin Jeong speaks with Dr Jessica Genauer, Academic Director of the Public Policy Institute &amp; Associate Professor, International Relations, University of New South Wales, to find out more.&nbsp;

The Big Story: Peace at last? US, Iran reach agreement to end war, lift naval blockade

Essential work is everywhere, but most of us barely notice it until something goes wrong. The people cleaning hospitals, maintaining buildings, preparing meals, managing facilities and keeping workplaces running are part of the invisible backbone of society.

But as Singapore moves towards becoming a super-aged nation, these industries are facing a growing challenge. Younger workers are increasingly drawn to careers in tech, finance and the digital economy, while essential services struggle with perceptions around prestige, progression and purpose.

So how do you build a workforce where four generations can work side by side? And can industries often seen as ‘behind-the-scenes’ become attractive again to younger Singaporeans?

On The Agenda, Hongbin Jeong speaks with Jaspreet Kaur, Director, Brand, CSR & Innovation, Sodexo Malaysia & Singapore, to find out more. 

Essential work is everywhere, but most of us barely notice it until something goes wrong. The people cleaning hospitals, maintaining buildings, preparing meals, managing facilities and keeping workplaces running are part of the invisible backbone of society.
But as Singapore moves towards becoming a super-aged nation, these industries are facing a growing challenge.&nbsp;Younger workers are increasingly drawn to careers in tech, finance and the digital economy, while essential services struggle with perceptions around prestige, progression and purpose.
So how do you build a workforce where four generations can work side by side? And can industries often seen as &lsquo;behind-the-scenes&rsquo; become attractive again to younger Singaporeans?
On The Agenda, Hongbin Jeong speaks with Jaspreet Kaur, Director, Brand, CSR &amp; Innovation, Sodexo Malaysia &amp; Singapore, to find out more.&nbsp;

The Agenda: The jobs that keep society running but why young workers don't want them

On What's Trending, Hongbin Jeong and Nazirul Asrar dives into a renovation story that got our eyebrows all perked up.

A Singaporean couple had spent over $500,000 in order to turn their home that gives off a luxurious high-end hotel vibe. With that much money spent on designing an ideal home, the duo discusses whether that amount is too much money spent on home renovations and how they would go about designing their ideal homes, if they were given the same budget.

On What's Trending, Hongbin Jeong and Nazirul Asrar dives into a renovation story that got our eyebrows all perked up.
A Singaporean couple had spent over $500,000 in order to turn their home that gives off a luxurious high-end hotel vibe. With that much money spent on designing an ideal home, the duo discusses whether that amount is too much money spent on home renovations and how they would go about designing their ideal homes, if they were given the same budget.

Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs

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