AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.

But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?

Kate Liew, Senior Marketing Director, APAC, Vonage explains. 

AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.
But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?
Kate Liew, Senior Marketing Director, APAC, Vonage explains.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs

After years of seemingly unstoppable growth, Singapore’s housing market is showing its first signs of change.

HDB resale prices have dipped 0.1% in the first quarter of 2026, the first quarterly decline in almost seven years. Meanwhile, resale transactions have also eased slightly, down 4.5% from last year.

What does this mean for homeowners and buyers? Could this be the start of a more balanced, affordable market or just a brief pause before prices climb again?

On The Big Story, Hongbin Jeong speaks with Nicholas Mak, Chief Research Officer, MOGUL.sg, to find out more.

After years of seemingly unstoppable growth, Singapore&rsquo;s housing market is showing its first signs of change.
HDB resale prices have dipped 0.1% in the first quarter of 2026, the first quarterly decline in almost seven years. Meanwhile, resale transactions have also eased slightly, down 4.5% from last year.
What does this mean for homeowners and buyers? Could this be the start of a more balanced, affordable market or just a brief pause before prices climb again?
On The Big Story, Hongbin Jeong speaks with Nicholas Mak, Chief Research Officer, <a href="http://mogul.sg">MOGUL.sg</a>, to find out more.

The Big Story: HDB prices fall for the first time in 7 years. Is this the break buyers have been waiting for?

Gold and silver are doing something that markets don’t usually expect in a moment like this; they’re falling, not rising, even as geopolitical tensions from the Iran conflict keep energy prices high and uncertainty elevated. So what’s really going on?

Is this the end of the traditional safe-haven trade, or just a temporary distortion driven by stronger yields, a firmer US dollar, and shifting Federal Reserve expectations?

On Wealth Tracker, Hongbin Jeong speaks to Lim Jun Kit, Senior Strategist, Phillip Nova,  for more insights.

Gold and silver are doing something that markets don&rsquo;t usually expect in a moment like this; they&rsquo;re falling, not rising, even as geopolitical tensions from the Iran conflict keep energy prices high and uncertainty elevated. So what&rsquo;s really going on?
Is this the end of the traditional safe-haven trade, or just a temporary distortion driven by stronger yields, a firmer US dollar, and shifting Federal Reserve expectations?
On Wealth Tracker, Hongbin Jeong speaks to Lim Jun Kit, Senior Strategist, Phillip Nova,&nbsp; for more insights.

Wealth Tracker: Has the safe-haven trade in gold and silver broken down?

On What’s Trending, Hongbin Jeong and Nadiah Koh dive into the most viral stories circulating online. 

First, a five-year-old opens her green packet on Hari Raya… only to find no money inside the envelope, just a note that says ‘Better Luck Next Time’. Is this a heartless prank, life lesson, or just plain awkward?

Then, they pivot to something a little greener, literally. A new study shows more people are venting to their houseplants, and some claim their leafy friends even respond. From wilting ferns to a Monstera that ‘talks back’, they explore this trend and the upcoming AI plant translator that promises to turn your plants into your personal life coaches.

On What&rsquo;s Trending, Hongbin Jeong and Nadiah Koh dive into the most viral stories circulating online.&nbsp;
First, a five-year-old opens her green packet on Hari Raya&hellip; only to find no money inside the envelope, just a note that says &lsquo;Better Luck Next Time&rsquo;. Is this a heartless prank, life lesson, or just plain awkward?
Then, they pivot to something a little greener, literally. A new study shows more people are venting to their houseplants, and some claim their leafy friends even respond. From wilting ferns to a Monstera that &lsquo;talks back&rsquo;, they explore this trend and the upcoming AI plant translator that promises to turn your plants into your personal life coaches.

Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs

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