Would you shop on a fake online store if it gave you all the excitement of buying something… without actually spending any money?

A new trend from South Korea is turning heads online. Known as "dopamine sites", these fake shopping and food delivery platforms let users browse products, fill up carts, compare deals, place orders and even track deliveries — except nothing ever arrives and no money changes hands.

On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar explore the psychology behind dopamine sites, why they're becoming popular among younger consumers facing economic pressures, and whether pretending to shop can actually help people save money. Plus, we ask the bigger question: are we addicted to the things we buy, or the rush of buying them?