Aside from Dubai chocolate, what is Korea’s newest global craze now?

On What’s Trending, Hongbin Jeong and Alexandra Parada dive into the surprising rise of Korean gim, the humble dried seaweed snack that’s suddenly become a worldwide obsession. Once an affordable staple in Korean households, gim is now flying off supermarket shelves overseas, pushing prices up so quickly that even longtime vendors in Korea can’t believe what they’re seeing. And in China, one family has taken togetherness to a whole new level by building their very own 15-storey condominium to house more than 100 relatives under one roof.

Aside from Dubai chocolate, what is Korea&rsquo;s newest global craze now?
On What&rsquo;s Trending, Hongbin Jeong and Alexandra Parada dive into the surprising rise of Korean gim, the humble dried seaweed snack that&rsquo;s suddenly become a worldwide obsession. Once an affordable staple in Korean households, gim is now flying off supermarket shelves overseas, pushing prices up so quickly that even longtime vendors in Korea can&rsquo;t believe what they&rsquo;re seeing. And in China, one family has taken togetherness to a whole new level by building their very own 15-storey condominium to house more than 100 relatives under one roof.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.