As more overseas brands pop up across Singapore's malls and heartland neighbourhoods, are we gaining more choice or slowly losing our local identity?

From viral Korean burger chains and Japanese cafés to familiar bubble tea shops and Chinese dessert brands, our shopping malls are starting to look increasingly alike.

On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar explore whether Singapore's retail landscape is becoming too homogeneous, why consumers are drawn to the 'next big thing', and whether supporting local still matters.

As more overseas brands pop up across Singapore's malls and heartland neighbourhoods, are we gaining more choice or slowly losing our local identity?
From viral Korean burger chains and Japanese caf&eacute;s to familiar bubble tea shops and Chinese dessert brands, our shopping malls are starting to look increasingly alike.
On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar explore whether Singapore's retail landscape is becoming too homogeneous, why consumers are drawn to the 'next big thing', and whether supporting local still matters.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.