To wrap up 2025, Hongbin Jeong and Alexandra Parada revisit the viral moments that truly defined the year online on What’s Trending. 

Pop culture went into overdrive when Taylor Swift and NFL star Travis Kelce got engaged, a crossover romance so big it united Swifties, sports fans and the internet at large; a seemingly harmless Coldplay kiss-cam moment spiralled into a global scandal when two uncomfortable concertgoers were identified as a married tech CEO and his company’s HR head, sparking resignations and debates over privacy, power and public shaming; the world’s most famous museum was rocked by a bold daylight heist at the Louvre, with crown jewels worth over US$100 million still missing even as new security measures were rushed in; and back home, Singapore’s GE2025 proved that politics and memes now go hand in hand, as campaign moments were remixed into viral songs, TikToks and WhatsApp forwards that sometimes travelled faster than the actual policy debates.