The emergence of metaverse is expected to gain a huge market opportunity. AR and VR are believed to soon get more investment from businesses in the coming years. In Singapore, metaverse has been explored by local brands. On SGExtra, Prime Time’s Timothy Go and Bharati Jagdish spoke with Benjamin Soubies, Managing Director, APAC & Japan of Talkwalker to find why the metaverse is marketing’s next big thing.