Recent high-profile transactions by prominent family offices have further accelerated interest in this space, positioning sports as a compelling alternative asset class for ultra-high-net-worth individuals seeking portfolio diversification and long-term value.

To address this growing demand, Standard Chartered has announced the launch of a new alternative fund focused on sports for ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients under its Global Private Bank.

On Wealth Tracker, Hongbin Jeong speaks to Sumeet Bhambri, Global Head, Advisory and Managed Investments, Wealth Solutions, Standard Chartered, to find out.