Recent high-profile transactions by prominent family offices have further accelerated interest in this space, positioning sports as a compelling alternative asset class for ultra-high-net-worth individuals seeking portfolio diversification and long-term value.
To address this growing demand, Standard Chartered has announced the launch of a new alternative fund focused on sports for ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients under its Global Private Bank.
On Wealth Tracker, Hongbin Jeong speaks to Sumeet Bhambri, Global Head, Advisory and Managed Investments, Wealth Solutions, Standard Chartered, to find out.

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