Tequila has been on fire in the global spirits scene, but 2025 tells a more nuanced story. Growth has slowed, inventories are piling up, and investors are getting picky. So, if you’ve ever thought of tequila as more than just a drink, maybe even as an investment, what really worked this year, what stumbled, and what’s next for the market?
On Wealth Tracker, Hongbin Jeong speaks to Jacob Daniels, Sales and Marketing Director, Gordon Premium Spirits, to find out more.

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