Whisky investment is increasingly viewed as a long-term, scarcity-driven asset, supported by premiumisation and structurally limited supply. As demand expands beyond traditional whisky markets, Asia has become a central focus for investors.

In Asia, China plays a growing role in shaping demand dynamics, influencing everything from consumption patterns to investment timelines, and adding a new dimension to how global whisky portfolios are constructed.

On The Wealth Tracker, Hongbin Jeong sits down with Jason Chong, Director of Business Development at Whisky Cask Club, to explore how Asia is driving global whisky demand and what investors need to know to navigate this fast-growing market.

Whisky investment is increasingly viewed as a long-term, scarcity-driven asset, supported by premiumisation and structurally limited supply. As demand expands beyond traditional whisky markets, Asia has become a central focus for investors.
In Asia, China plays a growing role in shaping demand dynamics, influencing everything from consumption patterns to investment timelines, and adding a new dimension to how global whisky portfolios are constructed.
On The Wealth Tracker, Hongbin Jeong sits down with Jason Chong, Director of Business Development at Whisky Cask Club, to explore how Asia is driving global whisky demand and what investors need to know to navigate this fast-growing market.

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.