Whisky investment is increasingly viewed as a long-term, scarcity-driven asset, supported by premiumisation and structurally limited supply. As demand expands beyond traditional whisky markets, Asia has become a central focus for investors.

In Asia, China plays a growing role in shaping demand dynamics, influencing everything from consumption patterns to investment timelines, and adding a new dimension to how global whisky portfolios are constructed.

On The Wealth Tracker, Hongbin Jeong sits down with Jason Chong, Director of Business Development at Whisky Cask Club, to explore how Asia is driving global whisky demand and what investors need to know to navigate this fast-growing market.

Whisky investment is increasingly viewed as a long-term, scarcity-driven asset, supported by premiumisation and structurally limited supply. As demand expands beyond traditional whisky markets, Asia has become a central focus for investors.
In Asia, China plays a growing role in shaping demand dynamics, influencing everything from consumption patterns to investment timelines, and adding a new dimension to how global whisky portfolios are constructed.
On The Wealth Tracker, Hongbin Jeong sits down with Jason Chong, Director of Business Development at Whisky Cask Club, to explore how Asia is driving global whisky demand and what investors need to know to navigate this fast-growing market.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.