Whisky investment is increasingly viewed as a long-term, scarcity-driven asset, supported by premiumisation and structurally limited supply. As demand expands beyond traditional whisky markets, Asia has become a central focus for investors.

In Asia, China plays a growing role in shaping demand dynamics, influencing everything from consumption patterns to investment timelines, and adding a new dimension to how global whisky portfolios are constructed.

On The Wealth Tracker, Hongbin Jeong sits down with Jason Chong, Director of Business Development at Whisky Cask Club, to explore how Asia is driving global whisky demand and what investors need to know to navigate this fast-growing market.