The US House of Representatives passed a Bill on March 13 that would give TikTok’s Chinese owner ByteDance about six months to divest the US assets of the short-video app used by about 170 million Americans or face a ban.

What will happen to TikTok if the US bans the app? Who will be the potential buyers  lining up to take over the social media company? Could the ban fuel Meta's advertising dominance, and how will Google and YouTube also stand to benefit?

Pushan Dutt, Professor of Economics, INSEADweighs in.

The US House of Representatives <a href="https://www.straitstimes.com/world/united-states/house-of-representatives-passes-bill-that-could-ban-tiktok-in-the-us">passed a Bill </a>on March 13 that would give TikTok’s Chinese owner ByteDance about six months to divest the US assets of the short-video app used by about 170 million Americans or face a ban.
What will happen to TikTok if the US bans the app? Who will be the potential buyers  lining up to take over the social media company? Could the ban fuel Meta's advertising dominance, and how will Google and YouTube also stand to benefit?
<a href="https://www.insead.edu/faculty/pushan-dutt">Pushan Dutt,</a> Professor of Economics, <a href="https://www.insead.edu/">INSEAD</a> weighs in.

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