It is all about perfumes and fragrances today. And on that note, we want to bring you an inside look into a Singapore-based haute perfumery brand called Maison 21G.
Founded in 2020, Maison 21G aims to make personalised perfumery accessible for all. The company says it is the first collaborative perfumery house for the luxury lifestyle generation, who wants to stand out from everyday common scents. But what does this mean?
And of course, we can’t escape from talking about business models, and dollars and cents. The company achieved US$3 million in revenue in 2021 and said it is the number four brand in perfumery in Singapore behind players such as Chanel, Christian Dior and Jo Malone.
It closed its series A funding last April to expand the company’s footprint and reach within Asia and also in the Middle East, and grow the team. But what is the status right now?
On Under the Radar, finance presenter Chua Tian Tian posed these questions to Johanna Monange, Founder & CEO, Maison 21G.

Market View: Asian markets mixed as investors mull extension of ceasefire between Lebanon and Israel for three weeks; Fed, ECB, BoJ, BoE rate decisions due next week; Meta, Microsoft plan cuts, buyouts that may affect 23,000 jobs; S-Reit earnings in focus; ST Engineering, Sheng Siong, CapitaLand Investment to watch
16:00

The Big Story: 72% say hawker culture is under threat from energy shocks, but can Singapore save it?
18:20

What’s Trending: Drake hid his upcoming album in ice... Also, would you be okay if AI replaced your favorite actors?
17:52