We’re going to talk about watches today. When it comes to watches, the first that comes to mind might be those that come with sober round dials, say your Rolex or Omega watches. 

Instead of that, we want to talk about watches that look like spaceships, cost US$100,000 and above, and have a waitlist stretching from years to almost a decade. 

Founded in 2005, MB&F started with a dedicated fan base but has gained increased attention among the wider watch collecting community of late. 

The company, which produced just 30 watches in its first run, now forecasts production of around 420 watches this year with a revenue of over 42 million francs. 

But what’s next for MB&F, and what does a booming secondary watch market mean for watchmakers when determining the supply available? 

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these burning questions to Maximilian Büsser, Owner & Creative Director at MB&F. 

We’re going to talk about watches today. When it comes to watches, the first that comes to mind might be those that come with sober round dials, say your Rolex or Omega watches. 
Instead of that, we want to talk about watches that look like spaceships, cost US$100,000 and above, and have a waitlist stretching from years to almost a decade. 
Founded in 2005, MB&amp;F started with a dedicated fan base but has gained increased attention among the wider watch collecting community of late. 
The company, which produced just 30 watches in its first run, now forecasts production of around 420 watches this year with a revenue of over 42 million francs. 
But what’s next for MB&amp;F, and what does a booming secondary watch market mean for watchmakers when determining the supply available? 
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these burning questions to Maximilian Büsser, Owner &amp; Creative Director at MB&amp;F.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

The Evening Runway with Hongbin Jeong, Roshan Gidwani and Chua Tian Tian

The Evening Runway with Hongbin Jeong, Roshan Gidwani & Chua Tian Tian (4pm - 7pm)

Under the Radar: MB&F on its spaceship watches; Waitlists stretching to a decade; Impact of a booming secondary market on production; Takeaways from Watches and Wonders 2023; M.A.D Editions for the masses

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