We’re going to talk about watches today. When it comes to watches, the first that comes to mind might be those that come with sober round dials, say your Rolex or Omega watches. 

Instead of that, we want to talk about watches that look like spaceships, cost US$100,000 and above, and have a waitlist stretching from years to almost a decade. 

Founded in 2005, MB&F started with a dedicated fan base but has gained increased attention among the wider watch collecting community of late. 

The company, which produced just 30 watches in its first run, now forecasts production of around 420 watches this year with a revenue of over 42 million francs. 

But what’s next for MB&F, and what does a booming secondary watch market mean for watchmakers when determining the supply available? 

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these burning questions to Maximilian Büsser, Owner & Creative Director at MB&F.