It is probably time that you’re thinking about dinner on a Friday afternoon, and on that note – how about a warm hearty bowl of noodles to kickstart your weekend?

Our guest for today is one of the largest manufacturers of fresh noodles in Singapore. 

Founded in 1996 as a noodle supplier, Leong Guan has since opened its own noodle manufacturing factory in 2006 and currently provides not only noodles, but also other food products such as tofu and dumpling skins.

It has also been targeting overseas markets by adopting technology to improve the shelf life of its products or to develop new products that can be exported. 

More notably, the firm was also introduced to an in-market buyer through EnterpriseSG to further expand their footprint into the US. But what should we know about Leong Guan’s foray into the West? 

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Kevin Lim, Head of Strategy & Insights, Leong Guan Food Manufacturer.