How sustainable is humour as a value proposition for a business? That’s the question we want to ask our interviewee today.

Our guest for today is from Hepmil Media Group. You might better know them as the parent company of leading comedy brands SGAG, MGAG and PGAG. 

Hepmil Media Group, which first started connecting with Singaporeans through localised humour, iconic memes and videos posted on SGAG, has since grown to a network of companies and creators that engages and entertains millennials and Gen Zs. 

More recently, Hepmil Media Group also launched a joint venture with US digital media company Bent Pixels to better connect esports content creators in Singapore, Malaysia, Indonesia and the Philippines with brands. 

But how does the company define the market it is in and what is it doing to ensure that it has the last laugh?

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Karl Mak, Co Founder & CEO of Hepmil Media Group to find out.

How sustainable is humour as a value proposition for a business? That’s the question we want to ask our interviewee today.
Our guest for today is from Hepmil Media Group. You might better know them as the parent company of leading comedy brands SGAG, MGAG and PGAG. 
Hepmil Media Group, which first started connecting with Singaporeans through localised humour, iconic memes and videos posted on SGAG, has since grown to a network of companies and creators that engages and entertains millennials and Gen Zs. 
More recently, Hepmil Media Group also launched a joint venture with US digital media company Bent Pixels to better connect esports content creators in Singapore, Malaysia, Indonesia and the Philippines with brands. 
But how does the company define the market it is in and what is it doing to ensure that it has the last laugh?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Karl Mak, Co Founder &amp; CEO of Hepmil Media Group to find out.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

We speak with businesses, industry leaders, venture capitalists and startups on their assessment of the business environment they're in, and what the future holds for them.

We speak with businesses, industry leaders, venture capitalists and startups on their assessment of the business environment they're in, and what the future holds for them.

Under The Radar

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Under the Radar: Conversation with CEO of Hepmil Media Group; Humour as a value proposition; On its US$10m Series A funding in 2021; Joint venture with Bent Pixels to connect esports creators with brands; Expansion into Thailand and Vietnam; On having millennials and Gen Z as its target audience

Art is often celebrated as "a freedom of expression," a boundless medium through which individuals convey their thoughts, emotions, and perspectives.

But how free is this expression when government regulations intervene, potentially stifling artistic creativity? Can art truly thrive in an environment where it is subjected to oversight and control?

Consider the case of the Samsui mural.

The artwork, which depicted a Samsui woman - a historic icon of resilience - holding a cigarette, faced demands for alteration or removal, since it clashed with societal norms and regulatory concerns.

Does Singapore impose excessive constraints on artistic expression? And is there even a need to regulate art in the first place?

On The Hot Seat, Hongbin Jeong speaks with Ryan Su, OC Queen Street, The Ryan Foundation, and Michelle Lim, Assistant Professor, NTU School of Humanities.

Art is often celebrated as "a freedom of expression," a boundless medium through which individuals convey their thoughts, emotions, and perspectives.
But how free is this expression when government regulations intervene, potentially stifling artistic creativity? Can art truly thrive in an environment where it is subjected to oversight and control?
Consider the case of the Samsui mural.
The artwork, which depicted a Samsui woman - a historic icon of resilience - holding a cigarette, faced demands for alteration or removal, since it clashed with societal norms and regulatory concerns.
Does Singapore impose excessive constraints on artistic expression? And is there even a need to regulate art in the first place?
On The Hot Seat, Hongbin Jeong speaks with Ryan Su, OC Queen Street, The Ryan Foundation, and Michelle Lim, Assistant Professor, NTU School of Humanities.

The Hot Seat: Should the government regulate art?

Singapore stocks opened lower today, following another downbeat session on Wall Street as the US Federal Reserve’s hawkish pivot continued to weigh on sentiment.

In early trade, the Straits Times Index (STI) had fallen 0.5 per cent to 3,743.96 points after 30.8 million securities transacted across the broader market.

In terms of counters to watch, we have CapitaLand Investment and CapitaLand Ascott Trust. That’s after CapitaLand Investment sold stapled securities in CapitaLand Ascott Trust for S$162 million to an unrelated party.

Elsewhere, from more on Japanese inflation rising more than expected last month, to what to expect ahead of the release of US personal consumption expenditures tonight – more international headlines remain in focus. 

Also on deck – Beijing calling on AstraZeneca to expand its research and development investment in the city despite an ongoing probe against some of its executives.

Plus – a quick look at MayBank’s take on what to watch in 2025.

On Market View, The Evening Runway’s finance presenter Chua Tian Tian unpacked the developments with Eddy Loh, Chief Investment Officer, Maybank Group Wealth Management.

Singapore stocks opened lower today, following another downbeat session on Wall Street as the US Federal Reserve&rsquo;s hawkish pivot continued to weigh on sentiment.
In early trade, the Straits Times Index (STI) had fallen 0.5 per cent to 3,743.96 points after 30.8 million securities transacted across the broader market.
In terms of counters to watch, we have CapitaLand Investment and CapitaLand Ascott Trust. That&rsquo;s after CapitaLand Investment sold stapled securities in CapitaLand Ascott Trust for S$162 million to an unrelated party.
Elsewhere, from more on Japanese inflation rising more than expected last month, to what to expect ahead of the release of US personal consumption expenditures tonight &ndash; more international headlines remain in focus.&nbsp;
Also on deck &ndash; Beijing calling on AstraZeneca to expand its research and development investment in the city despite an ongoing probe against some of its executives.
Plus &ndash; a quick look at MayBank&rsquo;s take on what to watch in 2025.
On Market View, The Evening Runway&rsquo;s finance presenter Chua Tian Tian unpacked the developments with Eddy Loh, Chief Investment Officer, Maybank Group Wealth Management.

Market View: Expectations ahead of US PCE numbers; Odds of US government shutdown; Earnings from FedEx, Nike; Beijing calls on AstraZeneca to expand R&D investment; Japan’s core inflation accelerated in November; CapitaLand Investment sells stapled securities in CapitaLand Ascott Trust and more 

“Reflexivity” theory suggests that investors base their decisions on perceptions and expectations that can be off the mark from reality. But there are portfolio dangers when the dichotomy between expectations and reality becomes extreme. So how is reflexivity playing in markets right now? How are high expectations of growth in markets affecting investors' portfolios? On Wealth Tracker, Hongbin Jeong speaks to Desmond Chua, Investment Counselor, Citigold Private Client, Citibank Singapore, to find out more.

&ldquo;Reflexivity&rdquo; theory suggests that investors base their decisions on perceptions and expectations that can be off the mark from reality. But there are portfolio dangers when the dichotomy between expectations and reality becomes extreme. So how is reflexivity playing in markets right now? How are high expectations of growth in markets affecting investors' portfolios? On Wealth Tracker, Hongbin Jeong speaks to Desmond Chua, Investment Counselor, Citigold Private Client, Citibank Singapore, to find out more.

Under the Radar: Conversation with CEO of Hepmil Media Group; Humour as a value proposition; On its US$10m Series A funding in 2021; Joint venture with Bent Pixels to connect esports creators with brands; Expansion into Thailand and Vietnam; On having millennials and Gen Z as its target audience

In 2 playlist(s)

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Social links

Follow podcast

Recent clips