The Evening Runway with Hongbin Jeong, Roshan Gidwani & Chua Tian Tian (4pm - 7pm)Under the Radar: Bringing London’s West End to Singapore and beyond - British Theatre Playhouse on the ins-and-outs of operating a theatre production company; Possible fragmentation in the theatre industry in Singapore; Setting its base in Singapore; On-demand productions and increased monetisation; Future funding plans
Bringing London's West End to the far reaches of the world. That’s what we are going to talk about today.
Our guest for today is the British Theatre Playhouse, a Singapore-incorporated theatre production company that has produced and presented a series of highly successful British productions in Singapore, Malaysia, Thailand, Sri Lanka, Indonesia, United Arab Emirates and the UK.
Since its founding in 2004, the company has brought in over 20 shows to Singapore through events such as charity galas and has moved into musicals of late.
But what are the reasons behind the moves to diversify? And to what extent does dollars and cents have a part to play?
Meanwhile, the company is also currently exploring gamification and on demand theatre plays, after witnessing how the world came to a standstill during the pandemic.
To what extent can its on-demand offerings increase the monetisation of its theatre productions. Also - how will increased monetisation of its production help the firm gain more funding from investors?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian found out more about the ins and outs of the theatre production business from Cecilia Leong-Faulkner, Managing Director, British Theatre Playhouse.
