Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

Under the Radar: Behind the meat we eat – Japfa’s CEO on being vertically integrated from farm to table; ASEAN countries in the midst of “meatification", Competitive landscape; Supply chain disruptions and diversification; Financial performance amid margin compression, high inflation and African Swine Fever

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Have you ever wondered where the meat we eat comes from? That’s exactly what we are going to find out today. 

Headquartered in Singapore, our guest Japfa specialises in producing protein staples and packaged food that feeds millions of people. 

Put simply, the company produces animal feed such as poultry feed, cattle feed and aquaculture feed. It breeds animals such as chicken, pigs, fish and cows, fatten the animals, before processing and distributing them.  

Japfa has a workforce of over 38,000 people across an integrated network of modern farming, processing and distribution facilities in Indonesia, Vietnam, India, Myanmar and Bangladesh.

But what are the benefits of being vertically integrated, and which are the key markets for Japfa? 

Also – how is the company diversifying its revenue streams in a post-pandemic world? And how does Japfa position itself in a high inflationary environment with consumers squeezed by price increases?

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Tan Yong Nang, Chief Executive Officer, Japfa for more.

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Your Way Home with Hongbin Jeong

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s bigges 
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