Today we’re going to talk to a company that hires over 105,000 employees around the world. 

With over 130 years of history, ABB is a Switzerland-based technology leader in electrification and automation to drive industrial transformation and enable a more sustainable and resource efficient future. 

The firm serves a wider range of clients from industries ranging from automotive, mining, marine, metals, life sciences, power generation, process automation to even pulp and paper and railway. 

But how does it define the market it is in, and position itself differently for the different verticals or customer segments?  Also – what is in its order book for this year as far as Singapore is concerned?

ABB, meanwhile, is investing US$1 million (check currency) to open a Digital Solutions and Training Centre in Singapore to train its staff to implement and operate digital solutions for electric systems. But what can we expect looking ahead?

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Jerrica Chooi, Country Holding Officer at ABB.