Founded by the co-founder of foodpanda and budget hotel chain Zen Rooms, Kiren Tanna, Una Brands is an e-commerce aggregator that acquires and scales e-commerce brands based in APAC. 

The company focuses on acquiring companies with strong independent branding and which have annual revenue of between US$300,000 and US$20 million, and uses technology to optimise and automate product placement and marketing across a range of distribution channels. 

Una Brands currently acquired and operates over 20 e-commerce brands across six countries including ergonomic furniture brands ErgoTune and EverDesk+. 

It recently announced an additional US$30 million in Pre-Series C fundraise, bringing the total firm’s raise over the past year to US$60 million.

On Under the Radar, Drive Time’s finance presenter Chua Tian Tian found out what’s next for Una Brands from Kiren Tanna, Co-founder & CEO, Una Brands.