If you’re a devoted paw-rent, you know that the best simply isn’t enough for your furkid, especially when it comes to food and nutrition.

But, in the ever-growing pet food industry, finding the perfect brand that caters to the diverse needs of our furry best friends can be a daunting task.

Inspired by his own struggles in finding a brand that worked for his pet, Jason Wang set out to create a company that would revolutionize the way we think about pet food.

Today, his company, BOM BOM provides a platform where owners can make increasingly informed decisions in their pet’s diet and nutrition.

On The Right Business, Hongbin Jeong speaks with Jason Wang, Founder & CEO of BOM BOM to find out more.