In this digital age, financial influencers-commonly referred to as “finfluencers”- have gained significant traction. Instagram, YouTube, and TikTok have become popular hubs for many finfluencers to advise their followers on investment opportunities.
However, this emerging trend has raised concerns among regulators globally.
In Singapore, MAS board member Alvin Tan emphasised that there is a need for tighter oversight of financial influencers. Should ‘finfluencers’ really be licensed?
On The Big Story, Hongbin Jeong speaks with Gerald Wong, founder & CEO of Beansprout, a MAS- licensed platform helping consumers to make better financial decisions to find out more.

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