Grab’s new cross-border taxi booking feature now allows users in Singapore to book rides straight to Johor and surrounding areas via the app, with trips requiring at least 12 hours’ advance booking.

While the move promises greater convenience and wider access to destinations like Johor Bahru, Iskandar Puteri, Forest City, Kulai and Senai, fares are dynamic and can even end up higher than traditional street-hail options.

With cashless payments, fluctuating pricing and new pickup rules on both sides of the border, does this make cross-border travel truly easier or just more complicated? 

On The Big Story, Hongbin Jeong speaks with Terence Fan, Assistant Professor Strategic Management & Entrepreneurship, Singapore Management University, to find out more.