Coca-Cola released another computer-generated version of its famous holiday truck commercial, and viewers say it misses the mar, with the internet asking if the brand has lost its soul.

What happened? What does this tell us about how consumers feel about AI? And, as companies rush to embrace AI, are we hitting a point where efficiency starts to erode authenticity?

On The Big Story, Hongbin Jeong speaks with Dr. Samer Elhajjar, Senior Lecturer at The Department of Marketing, National University of Singapore, to find out more.

Coca-Cola released another computer-generated version of its famous holiday truck commercial, and viewers say it misses the mar, with the internet asking if the brand has lost its soul.
What happened? What does this tell us about how consumers feel about AI?&nbsp;And, as companies rush to embrace AI, are we hitting a point where efficiency starts to erode authenticity?
On The Big Story, Hongbin Jeong speaks with Dr. Samer Elhajjar, Senior Lecturer at The Department of Marketing, National University of Singapore, to find out more.

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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