Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

The Big Story: AI songs and jingles used in Johor election campaigns. Can it win votes?

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Malaysia's Johor state elections are seeing political parties using generative AI to create everything from campaign songs to online content, offering a glimpse into what the future of electioneering could look like.

While supporters argue that AI can make campaigning more efficient and accessible, critics worry it could erode authenticity, creativity and the human connection that underpins politics. As AI becomes an increasingly powerful campaign tool, are we heading towards a future where politics becomes more "faceless"? 

On The Big Story, Hongbin Jeong speaks to Ian Tan, Lecturer, Wee Kim Wee School of Communication and Information at Nanyang Technological University (NTU) Singapore to find out more

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